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Women's Clothing Brand

Facebook & Instagram Ads · Fashion E-Commerce · South Asia Market
META ADS · 3 AD SETS · RS 90,666 SPEND · 1,026 PURCHASES · 60 DAYS
  • Industry
  • Platform
  • Objective
  • Women's Fashion & Clothing E-Commerce
  • Meta Ads (Facebook & Instagram)
  • Website Purchases — Drive online sales
  • South Asia Market
  • Completed
  • Approx. Rs 1,511 / day
  • Rs 90,666.31
  • 1,026 Website Purchases
  • Rs 88.37 avg cost per purchase
  • 180,295 Unique People Reached
  • 392,649 Total Impressions

Campaign Duration

1,026

Total Purchases
Total Conversions

Rs 88.37

Cost Per Purchase
Ad Impressions

392,649

Total Impressions
Ad Impressions

180,295

Total Reach
Unique People

1,026

Total Purchases
Total Conversions

Rs 88.37

Cost Per Purchase
Ad Impressions

392,649

Total Impressions
Ad Impressions

180,295

Total Reach
Unique People

The Challange

The client operated a women’s clothing brand in a highly competitive fashion e-commerce market. With numerous competitors running ads on Meta, standing out and achieving a profitable cost per purchase was a significant challenge.
  • • Generate high purchase volume while keeping cost per conversion under Rs 100.
    • Reach a large, relevant female audience across Facebook and Instagram.
    • Build scalable ad sets that could sustain performance over a 60-day period.
    • Outperform previous campaigns that struggled with audience fatigue and rising CPMs.

Strategy & Approach

A multi-layered Meta Ads strategy was deployed across three distinct ad sets, each designed to target a different stage of the customer journey.

Phase 1 — Broad & Interest-Based Targeting

Wide audience pools were tested using fashion, lifestyle, and shopping-related interests to identify the most cost-efficient segments for women’s clothing.

Phase 2 — Lookalike Audiences & Retargeting

Lookalike audiences were built from existing purchasers and website visitors. Warm retargeting audiences were served dynamic product ads to recover abandoned carts and re-engage high-intent users.

Phase 3 — Creative Testing & Scaling

Top-performing creatives were identified in week two and scaled with increased budgets. Ad fatigue was managed through regular creative rotation, maintaining strong CTRs throughout the campaign duration.

Ad Set Performance

Set 1: 813 purchases | Rs 69,533.21 | Rs 85.53 CPP | 161,755 reach. Set 2: 148 purchases | Rs 14,832.03 | Rs 100.22 CPP | 37,131 reach. Set 3: 65 purchases | Rs 6,301.07 | Rs 96.94 CPP | 19,156 reach.

KEY RESULTS & ACHIEVEMENTS

✓ 1,026 website purchases generated — the highest purchase volume achieved for this client.
✓ Rs 88.37 average cost per purchase — consistently below the Rs 100 target threshold.
✓ Set 1 was the dominant performer, driving 813 purchases (79% of total sales).
✓ 392,649 total impressions and 180,295 unique people reached across both platforms.
✓ All three ad sets ran continuously with zero downtime throughout the 60-day campaign.

PROOF / EVIDENCE — ADS MANAGER SCREENSHOT

The following screenshot is taken directly from the Meta Ads Manager dashboard, displaying live campaign data including purchases, reach, impressions, cost per result, and total amount spent across all three ad sets.