Menu
Get Started

Ladies Footwear Brand

Facebook & Instagram Ads · E-Commerce · South Asia Market
META ADS · 3 AD SETS · RS 42,679 SPEND · 521 PURCHASES · 22.31x ROAS
  • Industry
  • Platform
  • Objective
  • Ladies Footwear / Fashion E-Commerce
  • Meta Ads (Facebook & Instagram)
  • Website Purchases — Drive online sales
  • South Asia Market
  • Completed
  • Approx. Rs 950 / day
  • Rs 42,679
  • 521 Website Purchases
  • Rs 81.92 avg cost per purchase
  • 103,113 Unique People Reached
  • 182,072 Total Impressions

Campaign Duration

22.31x

ROAS
Return on Ad Spend

521

Total Purchases
Avg. Cost per Conversion

Rs 81.92

Cost Per Purchase
Avg. Cost per Conversion

182,072

Total Impressions
Ad Impressions

22.31x

ROAS
Return on Ad Spend

521

Total Purchases
Avg. Cost per Conversion

Rs 81.92

Cost Per Purchase
Avg. Cost per Conversion

182,072

Total Impressions
Ad Impressions

The Challange

The client, a growing ladies footwear brand, was struggling to generate consistent online sales through paid advertising. Their previous attempts at running Facebook Ads had yielded poor returns, with high cost-per-purchase figures and minimal ROAS.
  • • Reduce the cost per purchase significantly below the industry average.
    • Identify the most responsive audience segments for women's footwear.
    • Scale profitable ad sets while maintaining strong return on ad spend.
    • Build a reliable, repeatable paid traffic system for the brand.

Strategy & Approach

A structured three-phase strategy was implemented across three dedicated ad sets, each targeting a distinct audience segment to test and optimise performance.

Phase 1 — Audience Research & Testing

Multiple interest-based and lookalike audiences were tested to identify the highest-converting segments for women’s fashion footwear.

Phase 2 — Creative Optimisation

High-performing ad creatives — including product-focused imagery and lifestyle visuals — were selected based on early engagement signals. Copy was refined to highlight value propositions such as style, comfort, and affordability.

Phase 3 — Scaling & Budget Reallocation

Budget was progressively shifted toward the best-performing ad sets. Audi 1 Ori emerged as the top performer with a 24.54x ROAS, receiving the largest share of spend.

Ad Set Performance

Audi 1 Ori: 371 purchases | Rs 28,235.70 | Rs 76.11 CPP | 24.54x ROAS | 80,362 reach. Audi 2 Ori: 85 purchases | Rs 8,142.47 | Rs 95.79 CPP | 16.99x ROAS. Audi 3 Ori: 65 purchases | Rs 6,301.07 | Rs 96.94 CPP | 19.25x ROAS.

KEY RESULTS & ACHIEVEMENTS

✓ 22.31x blended ROAS — exceptional return across all three ad sets combined.
✓ 521 website purchases generated from a total spend of just Rs 42,679.
✓ Rs 81.92 average cost per purchase — well below the fashion e-commerce benchmark.
✓ Audi 1 Ori achieved the highest ROAS of 24.54x, contributing 71% of total sales.
✓ 103,000+ unique users reached with 182,000+ total impressions.
✓ All three ad sets remained active and profitable throughout the campaign duration.

PROOF / EVIDENCE — ADS MANAGER SCREENSHOT

The following screenshot is taken directly from the Meta Ads Manager dashboard, displaying live campaign data including purchases, reach, impressions, cost per result, amount spent, and ROAS across all three ad sets.