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Jewelry Brand

Facebook & Instagram Ads · Luxury Accessories E-Commerce · South Asia Market
META ADS · 3 AD SETS · RS 9,047 SPEND · 99 PURCHASES · 16.74x ROAS · 30 DAYS
  • Industry
  • Platform
  • Objective
  • Jewelry & Luxury Accessories E-Commerce
  • Meta Ads (Facebook & Instagram)
  • Website Purchases — Drive online sales
  • South Asia Market
  • Completed
  • Approx. Rs 301 / day
  • Rs 9,047.64
  • 99 Website Purchases
  • Rs 91.39 avg cost per purchase
  • 21,786 Unique People Reached
  • 28,549 Total Impressions

Campaign Duration

16.74x

Avg. ROAS
Return on Ad Spend

99

Total Purchases
Avg. Cost per Conversion

Rs 91.39

Cost Per Purchase
Avg. Cost per Conversion

21,786

Total Reach
Unique People

16.74x

Avg. ROAS
Return on Ad Spend

99

Total Purchases
Avg. Cost per Conversion

Rs 91.39

Cost Per Purchase
Avg. Cost per Conversion

21,786

Total Reach
Unique People

The Challange

The jewelry brand faced a unique set of challenges inherent to the luxury accessories space. Jewelry is a high-consideration purchase — consumers take longer to decide, trust is paramount, and creative presentation must reflect the premium nature of the product.
  • • Building trust and perceived value for an online jewelry brand with paid ads.
    • Targeting the right audience segments willing to purchase jewelry online.
    • Keeping cost per purchase under Rs 100 despite a relatively small budget.
    • Generating a strong ROAS on a tight daily budget of approximately Rs 300.

Strategy & Approach

A precision-focused three-ad-set strategy was implemented, prioritising high-quality creative and tight audience targeting to maximise efficiency on a lean budget.

Phase 1 — Premium Creative & Positioning

Visually rich product imagery and lifestyle-oriented ad creatives were used to elevate the brand’s perceived value. Copy emphasised elegance, gifting occasions, and exclusivity to appeal to the target demographic.

Phase 2 — Interest & Behavioural Targeting

Audiences were built around jewelry, fashion accessories, luxury goods, and gifting behaviours. Gender and age filters were applied to zero in on the highest-converting customer profiles.

Phase 3 — Budget Efficiency & Optimisation

All three ad sets were monitored closely for cost-per-result efficiency. Set 3, which achieved the lowest cost per purchase at Rs 75.32, received additional budget allocation in the latter half of the campaign.

Ad Set Performance

Set 1: 30 purchases | Rs 2,997.50 | Rs 99.92 CPP | 12.99x ROAS | 7,371 reach. Set 2: 29 purchases | Rs 3,037.27 | Rs 104.73 CPP | 18.25x ROAS. Set 3: 40 purchases | Rs 3,012.87 | Rs 75.32 CPP | 18.94x ROAS.

KEY RESULTS & ACHIEVEMENTS

✓ 16.74x blended ROAS — strong return on a highly competitive luxury product category.
✓ 99 purchases generated from a lean total spend of just Rs 9,047.
✓ Set 3 achieved the lowest cost per purchase at Rs 75.32 — 25% below the campaign average.
✓ Set 2 delivered the highest ROAS at 18.25x, demonstrating strong audience-product alignment.
✓ 21,786 unique people reached with over 28,500 total impressions in 30 days.

PROOF / EVIDENCE — ADS MANAGER SCREENSHOT

The following screenshot is taken directly from the Meta Ads Manager dashboard, displaying live campaign data including purchases, reach, impressions, cost per result, amount spent, and ROAS for all three ad sets.