Medical & Aesthetic Clinic — USA

Lead Generation Campaign · Medical Aesthetics · USD Campaign

LEAD GENERATION · 2 AD SETS · 331 LEADS · $45.17 CPL · $15,516 SPEND · ONGOING

Medical & Aesthetic Clinics — Skincare, Botox, Laser & Wellness Treatments
Meta Ads (Facebook & Instagram — Lead Generation Campaign)
Lead Generation — Qualified patient inquiries via Meta Lead Forms
United States of America (USD Campaign)
Ongoing at time of reporting
$270.00 / Day (Ad Set 1)
$13,822.57 + $1,693.63 = $15,516.20
331 Total Meta Leads (Both Sets)
$45.17 (Set 1) | $67.75 (Set 2)
138,345 (Set 1) | 13,107 (Set 2)
2.55 (Set 1) | 2.98 (Set 2)

Campaign Status

331

Total Leads

Both Ad Sets

$45.17

Best CPL

Both Sets Combined

$15,516

Total Spend

Both Sets Combined

$270/day

Daily Budget

Ad Set 1

331

Total Leads

Both Ad Sets

$45.17

Best CPL

Both Sets Combined

$15,516

Total Spend

Both Sets Combined

$270/day

Daily Budget

Ad Set 1

The Challange

The client — a medical and aesthetic clinic offering skincare, Botox, laser treatments, and wellness services in the United States — needed a consistent, scalable flow of qualified patient inquiries through Meta Ads. This was not a smooth ride from the start — it was surviving the difficult early phase and having the discipline to keep testing until the results came.

• The initial ad sets launched with poor performance — high cost-per-lead, low reach, and creatives not resonating with the US aesthetic audience.
• The US medical aesthetics market is highly competitive — patients research multiple clinics before booking.
• Multiple creative angles, audience strategies, and bidding approaches had to be tested — most failed before the winning formula was found.
• Running a $270/day daily budget on Ad Set 1 required careful monitoring — every day of poor performance was real money with no return.

Strategy & Approach

The campaign was not built in a straight line. It was built through failure, iteration, and the refusal to quit. What you see in the results today is the product of weeks of grinding through poor performance — testing, learning, rebuilding, and finally finding the formula that worked.

Phase 1 — Launch & Early Struggles

The campaign launched targeting US audiences interested in aesthetics, beauty, and wellness. Ad Set 1 ran on a $270/day daily budget. Early performance was poor — cost-per-lead was high, leads were few, and creatives were not landing. But instead of abandoning the campaign, every failed ad was treated as data.

Phase 2 — Testing, Rebuilding & Iteration

A full creative and audience overhaul was executed. New ad formats were tested: treatment-specific imagery, social proof copy, urgency-led offers (limited consultations, seasonal promotions), and direct benefit messaging. Audience strategies were rebuilt from scratch — interest-based targeting, broad Meta algorithm optimisation, and engagement retargeting were all tested in parallel.

Phase 3 — Results Begin to Emerge

After significant iteration, Ad Set 1 began to perform. With a $270/day daily budget running on an ongoing basis, it generated 306 Meta leads at $45.17 cost-per-lead — reaching 138,345 unique accounts with 352,874 impressions. Ad Set 2 contributed an additional 25 leads at $67.75 CPL. Total combined: 331 leads, $15,516.20 in spend.

Ad Set Performance

KEY RESULTS & ACHIEVEMENTS

✓ 306 Meta leads generated by Ad Set 1 — reaching 138,345 unique accounts with 352,874 impressions.
✓ 25 Meta leads generated by Ad Set 2 — reaching 13,107 unique accounts with 39,100 impressions.
✓ 331 total Meta leads combined across both active ad sets.
✓ $45.17 cost per lead on Ad Set 1 — primary best-performing set running at $270/day.
✓ $13,822.57 spend on Ad Set 1 + $1,693.63 on Ad Set 2 = $15,516.20 combined.
✓ $39.17 CPM on Ad Set 1 and $43.32 CPM on Ad Set 2 — efficient delivery across US market.
✓ 2,793 total link clicks across both sets.
✓ Campaign remained active and ongoing at time of reporting.

PROOF / EVIDENCE — ADS MANAGER SCREENSHOT

The following screenshot is taken directly from the Meta Ads Manager dashboard showing live campaign data: Meta leads (results), reach, views, frequency, cost per result, budget setup, amount spent, campaign end (ongoing), impressions, CPM, and link clicks — exactly as recorded across both ad sets.